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The Importance of Setting Goals in Sales

“A goal is not always meant to be reached, it often serves simply as something to aim at.” – Bruce Lee

Today is the first day of 2014.

 

Here are some of the things that I need money to buy for me in 2014:

-A trip somewhere not in North America ($5,000)

-An Extra $2,000 in commissions a month to a nicer apartment downtown so I can enjoy the nightlife and not have to travel so far to get home at night.

Since my commission rate is 8%, I need to sell $62,500 to earn my trip someone not in North America.   And I need to sell an extra $25,000 to raise my income by $2000/month.

This isn’t some stupid sales target someone else is imposing on me (like a sales manager.)  These goals are self generated because I need the money to do something for me that I want.  And by practicing goal setting, tracking and measuring my sales activity I know I have a reasonable chance of hitting my goals.